Most people don’t think of yogis as entrepreneurs, but many are — yoga studios wouldn’t exist without entrepreneurs. Even the “big chain” yoga studios (as if such a thing really existed) such as Corepower and Bikram studios were started, and often still managed, by savvy entrepreneurs who followed their passion all the way to the bank and the American dream.
However, not only are yogi entrepreneurs living the dream (and “their” dream), they’re also pretty financially fit. The U.S. fitness industry has been steadily growing for many years, now well over $55 billion with no signs of slowing down.
Yoga is a fantastic niche within the health industry because it focuses on relaxation, stress management, and is complementary to every other type of activity or sport out there. Yoga’s health benefits are legendary, as it has proven to help those with brain injury victims, PTSD, depression and eating disorders. Beyond this, people are desperate to carve out “me time” and want to look better while also working on their spiritual, mental and emotional health. Yoga offers all of that. Here are just a few of the key reasons why yoga is the ultimately entrepreneurial venture to consider in 2015 and beyond:
1. It’s relatively quick to qualify
If you want to be a yoga instructor (and confidently own your own studio), the minimum hours for certification are just 250. You can spread that out over a year, or you can opt for a “boot camp” style certification course in just three weeks. Continue reading >>