Broga celebrates the physical over the spiritual, and strength over flexibility. Experts say it sets men free to flex tight hamstrings without hearing invocations to Hindu deities or feeling inept next to a woman twisted like a pretzel.
“I consider myself an athletic guy, but have never been flexible and didn’t like the thought of embarrassing myself in front of a group of women,” said financial analyst Eric Wright, 22, of San Jose, California.
Wright and his male colleagues use the video streaming service Grokker to practice.
“On Wednesdays we have a standing Broga appointment and anywhere from five to eight others will join me,” he said.
Grokker founder and Chief Executive Officer Lorna Borenstein said more men are adding yoga to their exercise routines as a cross-training tool for flexibility and improving recovery time.
“Men are a little late to the party, but we’re seeing more men in the workplace who find time to do yoga together a few times a week,” she said.
Yoga instructor Robert Sidoti, based in Martha’s Vineyard, Massachusetts, is the creator and co-founder of the trademarked Broga Yoga, which so far has trained some 200 Broga instructors in at least 22 states. Continue reading >>