Downward-facing Dalai Lama?
The Dalai Lama Center for Peace and Education is partnering with an unlikely company — athletic apparel brand Lululemon to “promote mindfulness … to foster heart-mind wellbeing in children and youth.”
According to the Vancouver-based center, heart-mind well-being involves children’s emotional and social education, and its positive impacts on both the kids and their environments. For example, teaching young ones to be kind to others and solve conflicts peacefully can help them form healthy relationships and behave in a respectful way.
The new partnership will involve expanding the Dalai Lama Center’s heart-mind education work and researching the connection between the heart and mind, according to Lululemon.
“In our 16 years working through our stores and communities, we have learned the positive impact created when athletes, yogis, and leaders leverage the connection between the heart, mind and body,” the company’s CEO Laurent Potdevin said in a statement. “Together with the Dalai Lama Center we have a unique opportunity to further inspire a compassionate, mindful generation.”
A spokeswoman for the Dalai Lama Center told the Daily News that the partnership is “about looking forward and about expanding ‘the village’ that it takes to raise generations of compassionate, kind, and resilient children by creating adequate supports around them.”
“We’re both based in Vancouver and we both share a vision for building stronger, healthier communities,” she added.
Dalai Lama Center President and CEO Fiona Douglas-Crampton said in a statement that the organization is “grateful for the support” and is looking forward “to working together to promote ‘education of the heart.'”
Lululemon has also committed to kicking in 250,000 Canadian dollars ($221,900) annually for the next three years to support the center’s initiatives.
The partnership raised some eyebrows among social media users, some of whom pointed to Lululemon founder Chip Wilson’s controversial statements regarding the brand’s sheer yoga pants.
Wilson, who has since stepped down as the chairman of the company’s board of directors, told Bloomberg’s Trish Regan in November 2013 that “some women’s bodies just don’t actually work” for Lululemon yoga pants. Continue reading >>