It’s not often that the world of yoga makes a noise, but the imminent arrival of Lululemon to the UK has unsettled their pranayama breath. (Over 400 people turned up to a celebratory London-based Lululemon yoga class last week – pictured above).
If you haven’t heard of Lululemon , firstly be prepared for the fact that you will, and secondly know that it’s a cult-like brand of yoga, and workout, clothing from Canada. They have over half a million followers on Twitter , reported quarterly sales of around £318 million, and they also dress the world’s most famous of bendy bodies including Scarlett Johansson, Reese Witherspoon, Megan Fox and Rosie Huntington-Whiteley. We could go on but we won’t, instead choosing to spend time explaining to you exactly why this brand, and its arrival in the UK, is big beauty news. Coninue reading >> fashion.telegraph.co.uk