When 173 bankers, traders and analysts convene at Columbia University on July 28 for the fifth annual Wall Street Decathlon, the mostly male participants will be wearing Lululemon Athletica Inc. shirts and shorts.
What are Wall Street jocks doing donning gear from a yoga chain? It’s all part of Lululemon’s effort to persuade American men to wear a brand long associated with women. The Vancouver- based company, which is providing uniforms to decathlon participants, is adding more gear for guys to its assortment and plans to open standalone men’s stores in 2016. It’s also moving beyond yoga into such sports as golf and running.
The charity event, which last year raised more than $1.2 million for the Memorial Sloan-Kettering Cancer Center, is composed of 10 events ranging from football throws to bench pressing to an 800-meter run. While the decathlon introduced a women’s division this year, more than 86 percent of participants are men like Peter Prinstein, a 35-year-old adviser for Pacific Investment Management Co. in New York. Continue reading >> Bloomberg