“This looks like paper, plywood,” Mr. Simmons said last week, knocking his knuckles on a dark shelf intended for sports bras.
Glen Farraye, the president of Mr. Simmons’s Rush Communications, who was showing his boss around, countered: “That ain’t Ikea. It’s really expensive.”
“The girls will get claustrophobic,” said Mr. Simmons, who wore a Yankees cap and prayer beads with an Om pendant. “They’ll blow their brains out.”
If Mr. Simmons’s high-end standards and off-color remarks seem odd for a “center for yogic science,” as Tantris aims to be, they also help distinguish his studio in a city with no shortage of places to master sphinx poses and sun salutations.
Tantris — an 8,000-square-foot studio that offers amenities like pH-balanced showers, valet parking, a juice bar, a lounge with city views and a boutique that carries Mr. Simmons’s new activewear collection — is the culmination of the 59-year-old mogul’s obsession with yoga.
“We want people who teach yoga, who want to realize yoga, not people who are yoga teachers like gym teachers,” he said. “We want devotional teachers for our studio who are deeply studied.” Continue reading >>