Starting this Wednesday, November 12th, The Social Sutras kicks off their inaugural YogisUnite campaign to raise money for the Lineage Project, an organization that uses yoga and meditation to help at-risk young people break through the cycle of violence and incarceration in NYC.
Social Sutras founder, Amanda Smear Baudier, created the fundraiser to function like “a citywide restaurant week of yoga” but for two solid weeks.
Participants in the fundraiser buy passes by clicking here. A $5 pass gets you 50% of selected yoga classes at participating studios for the two weeks. Yes, it is that simple, that cheap and that easy. Feeling a little generous? Buy a $10 or $15 pass and get the same yoga perks as the $5 pass and the additional money will be a donation to Lineage Project.
Ready for a Disco Ball? Purchase a $25 pass and you get yoga perks and a ticket to the culmination Nightclub party on November 25th, the closing day of the two-week fundraiser.
Baudier came up with the idea with Laughing Lotus teachers Leo Rising and Emily Stone, who have worked with Lineage for years. One frustration they’ve had in past fundraisers, when one studio decides to host a charity event for the project, it becomes limited to that studio – so the money raised becomes limited.
This year a total of eighteen studios are participating including bigger names like Laughing Lotus, Ishta, Kula, Yoga Vida, Sonic and smaller studios like Yoganesh and Yoga216, Yoga High, and Stanton Street Yoga. For a full list, click here.
To allow studios to have some control over their participation, Social Sutras has allowed them to choose which classes they wanted to include in the promotion.
Some have their entire schedule (nice!) while others are limiting it. To make things easy, visit the Social Sutras website and look up available classes by studio by clicking here, or by day of the week – to find those, click here.
In addition to getting discounted yoga (which is always a win in pricey NYC), students can bounce around and discover new practices and ways to practice. Baudier thinks the fundraiser will really be attractive to those who haven’t settled on a studio or are just curious. She doesn’t think that studios will lose their dedicated practitioners. “Yoga is like music. People like what they like and if they like what you’re offering they aren’t going to pick up and go somewhere else.”
The closing Nightclub party from 8-11pm on the 25th will have food, an open bar with wine, beer and juice, raffle prizes donated by yoga studios such a private class from Lotus founder, Dana Flynn; a fabulous black metal dress by Anne Kothari (see picture, on right); free passes to Wanderlust; and lots of beauty products – and of course lots of dance music, too.
Baudier is working hard to get everything donated so that all money from purchased yoga and nightclub tickets can be donated to Lineage Project because in the end, that’s what it’s all about.
To check out a full list of participating studios and purchase passes, click here.
— Allison Richard
Allison Richard is a yoga instructor, lifestyle coach and writer. She always asks why, and strives to have everyday contain some feelings of rainbows and unicorns. Follow her journey at www.allisonrichard.com.