After nine weeks of Bikram yoga teacher training in 2008, Ms. Benishai returned to Manhattan thinner than she thought she had ever been — a size 4, she said. Yet shopping with her mother for new workout clothes, she got stuck in a size 6 purple-and-black sports bra in Lululemon.
“And the saleswoman is so sweet, like: ‘How can I help you? Do you need a bigger size? Maybe a size 12,’ and she’s dangling it over the door,” said Ms. Benishai, who is, she admitted, “super sensitive” about her weight. She added: “It’s the worst feeling in the world. When something doesn’t fit me, I get upset and frustrated and I throw it on the floor like a toddler.”
So Ms. Benishai, who grew up on the Upper West Side, accompanying her mother, a swimwear importer, to factories in Brazil and to Bryant Park fashion shows, started her own workout wear line. She uses seamless fabric to create one-size-fits-many bras, leggings and tops, so there’s no potentially insulting size to be proffered helpfully over the dressing-room door. The nylon-and-spandex blend shrinks back in the wash, then stretches again. Continue reading >> NYTimes