You don’t have to look much further than the end of the block to see a yoga studio in many cities these days. Celebrity practitioners like Lady Gaga, Dr. Oz, Robert Downey Jr. and Russell Simmons have lent buzz to the ancient practice, and doctors, researchers and the rest of us increasingly believe in its benefits for body and mind.
About 20 million Americans over the age of 18 practiced yoga last year, or 8.7% of the adult population, up from 15.8 million in 2008, according to a2012 study by Sports Marketing Surveys on behalf of Yoga Journal. Of those polled who didn’t currently practice, 44% said they’d like to, making them “aspirational yogis.” The business of yoga is growing fast, too. Americans are spending $10.7 billion a year on yoga classes and gear (pants, mats, bags, blocks), up 88% from 2008, the study found. Continue reading >> Forbes