When yoga first entered the American popular consciousness in the late 1960s and early 1970s, most practitioners of the discipline lived in major metropolitan areas such as Hollywood, New York, and San Francisco. Over the next few decades, yoga experienced a rise in popularity driven by America’s increased interest in fitness and exercise. Despite being first introduced to America nearly a century earlier by Swami Vivekananda, by the 1990s, yoga had officially arrived.
Today, with over 36 million practitioners — 72% of whom are women — yoga is one of America’s fastest growing sports and one of its fastest growing industries.
But is the practice equally popular across the United States?
At POPSUGAR, we have a tremendous amount of data about which topics most interest our readers, who are primarily female. By collecting data on the geographic locations of the millions of visitors to our network, we can determine where people are particularly interested in a specific topic. Continue reading >>