I made Yoga Joes in the spirit of getting more people to try yoga. More unexpected folks are reaping the benefits of yoga today, from professional athletes, to children, to military men and women returning from wartime.
When this idea was birthed over a year ago, I thought – what if yoga could be passed around in a way other than from a yoga class. What if yoga could be transmitted through a toy.
I’m hoping people pass Yoga Joes around as an inexpensive gift to friends and loved ones, who might like to give yoga a shot. Plus, I hope yoga fans display them proudly in their homes, offices, and yoga studios. And I hope kids get to be acquainted with yoga from a young age – celebrating military men and women for their focus and discipline.
And I hope people find them funny as hell.
In order to make Yoga Joes a toy that people can easily afford, I need funding to create a metal mold, so that the figures can be made through plastic injection. This is an expensive upfront cost, and so this idea needs to be supported by a community of yoga fans who believe that it deserves to exist. Continue reading >>