At first glance, whil is perplexing. It’s not a business or a product. It isn’t really a charity. Best-described, it is a mission. Billionaire Chip Wilson, founder and chairman of yoga-inspired athletic apparel company Lululemon, and his wife Shannon (formerly Lululemon’s lead designer) recently launched the whil initiative and website to convince professionals to meditate a few times a day in increments of just 60 seconds.
In today’s digital age, where business leaders are increasingly overwhelmed with work, technology, and social media, they are advocating for a simple way to become more productive: to shut down briefly, figure out what’s really important, and make a plan. “Technology is moving so quickly, and there’s so much coming at people that you can be ineffective and overwhelmed by it,” Shannon tells Business Insider. “We felt like we needed something for people to work into their lives every day. You can do it in your office or in your car when you’re not driving. Everybody’s got one minute in their day.”
The goal isn’t to build another business, but to bring a tool that’s worked for them to as many people and businesses as they can to help them become happier and more productive. Continue reading >> BusinessInsider