In 1971, Sat Jivan Singh Khalsa moved to New York to open a yoga studio. A lawyer moonlighting as a Kundalini yoga teacher, he set up shop in Boerum Hill, Brooklyn, opening a school to share the teachings of the spiritual leader Yogi Bhajan. At that time, there were only two other yoga studios in the city.
It was a time, as Khalsa told The Huffington Post, when “people confused yoga and yogurt. They were both brand new and nobody knew what either of them were.”
In the more than 40 years since Khalsa opened his school, he has watched as yoga in America has evolved from a niche activity of devout New Agers to part of the cultural mainstream. Dozens of yoga variations can be found within a 1-mile radius of his studio in Manhattan’s Flatiron District, from Equinox power yoga to yogalates to “zen bootcamp.” Across America, students, stressed-out young professionals, CEOs and retirees are among those who have embraced yoga, fueling a $27 billion industry with more than 20 million practitioners — 83 percent of them women. As Khalsa says, “The love of yoga is out there and the time is right for yoga.”
Perhaps inevitably, yoga’s journey from ancient spiritual practice to big business and premium lifestyle — complete with designer yogawear, mats, towels, luxury retreats and $100-a-day juice cleanses — has some devotees worrying that something has been lost along the way. The growing perception of yoga as a leisure activity catering to a high-end clientele doesn’t help. “The number of practitioners and the amount they spend has increased dramatically in the last four years,” Bill Harper, vice president of Active Interest Media’s Healthy Living Group, told Yoga Journal. Continue reading >>