The yoga community is not known for its heavy use of footwear. In most studios around the country, participants typically do their bending and twisting in bare feet to ensure natural flexibility and grip.
But as the world of yoga stretches beyond the boundaries of traditional practices — and venues — there could be an opportunity for shoe brands to find a spot in the market.
For fall ’15, Ahnu plans to launch sneakers and flats targeted to new hybrid fitness activities such as Cardio Barre and TRX, which introduce yoga poses into more active and varied routines.
Ahnu’s co-founder, Jacqueline Van Dine, noted that the brand has been designing post-yoga footwear for several seasons and began to notice an opening. “We went into [these new fitness] classes to see what women were wearing, and they were confused,” she said. “Many were in running sneakers or socks. So we started designing product that had their specific needs in mind.”
The YogaSport Collection, priced from $50 to $130, debuts with four styles: the Yoga Poise, a high-impact sneaker in leather; the Yoga Flex, a high-impact laceup with a mesh upper; the Yoga Split, a low-impact split-toe shoe with crisscross straps; and the In Studio-Om style, intended for on-the-mat use. That particular look was created in collaboration with Blake Brody, who has been designing her own line of in-studio shoes and apparel since 2010. Continue reading >>