The Orlando business, which celebrated its first anniversary last month, has been so successful that owner Kim King Zamoff sometimes has to add additional classes. “I didn’t really know what to expect, but we’ve been growing and thriving since day one,” said Zamoff, 46, a former high-school English teacher who has been practicing yoga for 20 years.
Across Central Florida and beyond, studios such as Warrior One are springing up to meet the demand for all kinds of yoga. There’s yoga for pregnant women, yoga for children — even yoga for people with addictions of any kind.
One yoga studio recently offered classes at the Orlando Museum of Art. “It’s moved into the mainstream,” said Richard Karpel, president and chief executive officer of Yoga Alliance, a voluntary registry based in Arlington, Va. “It’s good for health, mindfulness, de-stress — things people are looking for.”
No government agency or trade group regulates or otherwise keeps track of yoga schools, and no Florida license is required unless the business also offers weights or other equipment. Schools must pay a small business tax to their county and city, if applicable. But one gauge of the discipline’s popularity comes from a study conducted by a marketing firm for Yoga Journal.
It concluded that 20.4 million Americans — mostly women — were practicing yoga in 2012, a 29 percent increase from 15.8 million in 2008. Zamoff worked as a yoga and exercise instructor for health clubs and yoga studios before she opened Warrior One Power Yoga in a strip shopping center in the neighborhood where she also lives. She wanted to be her own boss, but she also wanted an environment that was intimate enough for her to get to know her students. Continue reading >>