When Kathryn Beet started out as a yoga entrepreneur in 1994, there was a sense among Toronto yogis that their quest for spiritual bliss had no place in the business world.
At the time, there were six studios in the city. Teachers ran classes in community centres, church basements or their homes; most yogis, Beet says, explored the practice as a life philosophy, not an exercise routine.
“You weren’t a real yogi if you were trying to make money off it,” says Beet, who held 90-minute prenatal yoga classes at St. Matthias church on Bellwoods Ave. north of Queen St. W. Her 30 or so students paid her $10 per class.
But by 1996, Beet’s classes drew more yogis than could fit inside the church, and she relocated to a repurposed photo studio nearby and named her business Yogaspace. A year later, her weekly revenue had grown 10 fold. Continue reading >> the star.com